Problem: Gen Z adults spend only 9% of their time watching cable so there is an opportunity to attract a Gen Z audience for Adult Swim since it can be streamed on adultswim.com, Amazon Prime, Hulu, HBO Max, and other streaming services. Since Gen Z adults spend only 9% of their time watching cable they are not aware that they can watch Adult Swim on streaming services.
Insight: High School and College age are drawn to absurd and shocking content.
Solution: Design posters with absurd messages that only Gen Z would understand. If you get it, then Adult Swim is the place for you. You’ll relate to the humor of Adult Swim.
Concept, Art Direction, Executions by: Malak Morsi
