Problem: Batiste is a very visually driven brand and it has a pretty color palette and aesthetics. Their current Instagram presence right now is boring, influencer-based content, with no big ideas behind their posts or social media campaigns.
Target audience: busy adults or young adults (25-35) who might not have time to wash their hair every day. They still want to have a social life & Batiste is there to take care of that. Batiste is for the busy and on-the-go girls
Insight & Solution: And you know who else was always busy and on the go? All the Disney princesses. However, all those Disney princesses somehow always had amazing fabulous hair so how were they able to maintain it in their very busy, on-the-go, inconvenient lives? From being poisoned to sleep, to being a non-stop working maid, to having to sneak out to see your boyfriend at night, Batiste was made just for them. Introducing Tales of a Batiste Girl.
Concept, Art Direction, Executions by: Malak Morsi
