Problem: CitiBike is New York City’s bike-share system, and the largest in the nation. It's fun, efficient and affordable. This campaign wants to encourage New Yorkers to use CitiBike as part of their daily commute and sign up for CitiBike annual memberships since it is more affordable than the monthly Metrocard.
Insight: CitiBike is a more convenient and reliable option for transportation in New York City.
Solution: Escape all the hassle of New York subway systems with CitiBike and Ride Aboveground.
Team: Malak Morsi, Michael Kaake, Claire Jung, Elijah Hassan
Actors: Robyn Lemieux & Michael Kaake
