Problem: Kraft Mac and Cheese is seen as kids food however, we want Gen Z and young Millennials to connect with it once again and make it relevant to them.
Insight: is that adulting is hard, but Kraft Mac and Cheese is easy.
Solution: Kraft Mac & Cheese is there for all the times you’ve f*cked up and need a little comfort.
Concept, Art Direction, Executions by: Malak Morsi
